ADVERTISING AND MARKETING

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ADVERTISING AND   MARKETING

   WHEN A COMPANY WISHES TO SELL or improve the sales of its products or services, it may decide to advertise.

   Newspaper and magazines carry advertisement, as do billboards, television, and radio.

  Advertising and marketing are vast industries that affect all our lives. 

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How advertising works 

Advertisement use humour and strong images to get our attention. 

Short, memorable catchphrases called slogans become associated with the product. An advertising campaign often combines posters and television advertisements so that repetition ensure people remember the products.

Image  

Advertisers try to create a product image that will appeal to particular costumers.

 An advertisement for face wash, for example, may project an image of beauty and sophistication. 

Well-know personalities may be shown endorsing a product to strengthen its image.    

3D ADVERTISEMENT 

Public Relations.

Many companies use public relations, or PR, to improve their standing with the people who buy their products. the two main branches of PR are research and communication. 

Research tries to find out what people think about the company and its products. 

Companies communicate with people through press coverage, advertising, and sponsorship.  

PUBLIC RELATIONS

Marketing 

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 A company's marketing strategy includes market research, product development, publicity, advertising and point of sale display.

  

The marketing department researches the products people want, and works with other departments to make sure that products meet the customer's needs and expectations. 

  

Marketing research-

  The purpose of market research is to find out what short of people are likely to buy a product, and what will make them buy one product rather then another. 

Research get this information from interviews, questionnaires and government statistics.  

Point of sale- 

Shops use posters and display units to encourage people to buy product .

Point of sale displays try to catch the customer's eye where he or she can buy the product immediately shop window display aim to draw costumer into a shop.

MARKETING

Advertising agencies.

Companies use advertising agencies to advice them on their advertising strategy. 

Advertising agencies conduct market research, plan which froms of media the client's advertisements should appear in, and finally prepare the client's advertisements. 

Storyboards-

  The first stage of producing a television advertisement is to present a storyboard of ideas to the client, showing how the final advertisement will look. A storyboard looks rather like a comic strip, with a series of pictures showing how the action will run.

If client approves the storyboard, production can go ahead.